U.S. and European Markets for Video Games and PC Entertainment Software

Jan 7, 1996
210 Pages - Pub ID: LA329074
Abstract Table of Contents Search Inside Report Related Reports
Now 50% off the original sale price of $2,750.
This new report from Packaged Facts analyzes the $6.6-billion U.S. retail market for video game consoles and software, and PC entertainment software, with a focus on the competitive landscape and market-reshaping trends. This study delineates the strategies and products that marketers are developing to gain or consolidate market share and the impact of evolving product lines at the distribution and retail levels. Major players, from Sony to Electronic Arts, are profiled in depth.

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