Now 50% off the original sale price of $2,750.
This report from Packaged Facts examines how established marketers are aggressively pursuing new product lines to merge the benefits of technology with established toys. Covers major factors affecting growth, including the spending habits of parents, grandparents, and others who buy toys for children. You'll get a comprehensive view of the market and complete profiles for companies like Mattel, Hasbro, Little Tikes, Tyco, Brio Scanditoy, and Playmobil. Also includes international coverage of infant, toddler, preschool toy trends for Western European countries including Germany, France, United Kingdom, Italy, and Spain.

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