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A market resurges - big time! - to $1.9 billion in 2006. A few years ago, it looked as though ethnic haircare, skincare, and makeup products were dinosaurs, as people of color - along with everyone else - tried upscale general-market versions sold through prestige outlets such as department stores, and “pop-prestige” outlets such as Sephora. Now better value has become key again, and major HBC marketers and mass retailers are taking full advantage.

This latest edition of Packaged Facts’ Ethnic Hair, Beauty and Cosmetics Products in the U.S. report thoroughly analyzes the rebound of beauty products for African Americans, as well as the still-budding potential of such products for Hispanics and Asians. Sales-and-growth patterns are covered, as well as marketplace and product trends. Ample Simmons demographic data are presented. Competitive strategies of Alberto-Culver, L’Oreal, P & G, and others are discussed.

Report Methodology
The information in Ethnic Hair, Beauty and Cosmetics Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.

What You’ll Get in this Report
Ethnic Hair, Beauty and Cosmetics Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Ethnic Hair, Beauty and Cosmetics Products in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail and Internet Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the ethnic HBC industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ethnic HBC products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for ethnic HBC products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for ethnic hair, beauty and cosmetics products.
• Research and development professionals stay on top of competitor initiatives and explore demand for ethnic HBC products.
• Advertising agencies working with clients in the personal care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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