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Title: The U.S. Market for Ethnic HBC: Haircare, Color Cosmetics, Skincare
Published: May 2002

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The country’s expanding African-American, Hispanic, and Asian populations are expected to drive the $1.6 billion ethnic HBC market to $1.9 billion by 2006. Shrewd marketers will invest in new ways to mine these groups’ spending power, estimated at $500 billion or more.

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