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Title: The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An Industry Gets a Makeover, 4th Edition
Published: June 2004

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The following is the abstract from the full report:
It is time to look at the $1.5 billion ethnic HBC market in new ways -- time to include general-market products re-positioned to African Americans, Hispanics and Asians; time to recognize that a third of Blacks have moved out of the inner city to adopt “mainstream” suburban lifestyles; time to factor in the impacts of national youth trends upon the ethnic market. Find out how you can secure your company’s share of a projected $200 million gain over the span 2003-2008: This latest edition of Packaged Facts’ popular report on the ethnic HBC scene describes an atmosphere of change and high expectation, as in 2004, marketers strive to introduce -- finally -- more products for Hispanic and Asian audiences. Past and future sales trends, societal contexts, and demographics (based on Simmons data), are discussed in depth. Also, the competitive strategies of a representative span of marketers are examined, including those of L’Oreal, Alberto-Culver, Procter & Gamble, Johnson Publishing, and others.

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