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It is time to look at the $1.5 billion ethnic HBC market in new ways -- time to include general-market products re-positioned to African Americans, Hispanics and Asians; time to recognize that a third of Blacks have moved out of the inner city to adopt “mainstream” suburban lifestyles; time to factor in the impacts of national youth trends upon the ethnic market. Find out how you can secure your company’s share of a projected $200 million gain over the span 2003-2008: This latest edition of Packaged Facts’ popular report on the ethnic HBC scene describes an atmosphere of change and high expectation, as in 2004, marketers strive to introduce -- finally -- more products for Hispanic and Asian audiences. Past and future sales trends, societal contexts, and demographics (based on Simmons data), are discussed in depth. Also, the competitive strategies of a representative span of marketers are examined, including those of L’Oreal, Alberto-Culver, Procter & Gamble, Johnson Publishing, and others.

Report Methodology
The information in The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An Industry Gets a Makeover is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the ethnic HBC market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the ethnic beauty market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of haircare, cosmetics and skincare products, along with products designed for ethnic consumers. It provides up-to-date competitive profiles of marketers of ethnic beauty products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the personal beauty industry.

What You’ll Get in this Report
The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products is a brand-new report that offers a unique perspective on the burgeoning market for ethnic beauty items. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles(of the ethnic HBC marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report If your company is already competing in the ethnic beauty care market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ethnic beauty products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for ethnic HBC products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for ethnic HBC products
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the ethnic beauty arenas.
• Advertising agencies working with clients in personal grooming industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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