“Ethical consumerism” is on the rise as more marketers, retailers, and consumers realize that their actions have ethical, social, and environmental consequences. Consumers increasingly are shopping with their conscience, say experts, who note the rapid growth in sales of organic, local, humane, Fair Trade, and eco-friendly goods. The strong growth of ethical grocery products is all the more significant when contrasted with the relatively flat market for conventional groceries. Yet, critics worry that as “green” becomes mainstream, these products’ very popularity and the entry of Big Business are diluting the movement’s original ideals.

Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items, an all-new report from Packaged Facts, explores three critical grocery areas: food and beverages, household products, and personal care products. Containing case histories of trend-setting players, from Ben & Jerry’s to The Body Shop (recently acquired by L’Oréal)—from Method Products to Wal-Mart, the report identifies key issues and trends affecting the marketplace. Sales growth is reviewed for the past five years and projected through 2011. Also examined are market size and composition, mergers and acquisitions, marketer and brand growth, government regulations and certifying organizations, new product introductions, retail trends, eco-conscious demographic profiles, and international trends.

The report also takes a look at international trends and the ethical issues that are important to consumers and companies abroad.

The information in Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the beverage market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.

What You’ll Get in this Report
Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items offers. The report addresses the following segments:

• Executive Overview (including market size and composition, and projected market growth, competitive and retail trends)
• The Food and Beverage Segment (including market trends and outlook, competitive and consumer profiles, case studies and new product and marketing trends)
• The Personal Care Segment (including market trends and outlook, competitive and consumer profiles, case studies and new product and marketing trends)
• The Household Products Segment (including market trends and outlook, competitive and consumer profiles, case studies and new product and marketing trends)
• International Trends

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already positioned as “socially responsible,”, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ethical products, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the ethical consumer on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for ethical products.
• Research and development professionals stay on top of competitor initiatives and explore demand for ethical products.
• Advertising agencies working with clients in the consumer goods industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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