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Compiled From: "The U.S. Home Fragrance Market"
Abstract from full report:

A number of demographic and psychographic factors converge to spell growth for the $1.6 billion home fragrance market. This report analyzes data from Information Resources, Inc. to provide supportable sales and share figures. The report reveals new product trends, describes regulations governing environmental hazards of home fragrances, discusses consumer attitudes and provides demographic data favoring purchases of home fragrances from Simmons Market Research. It identifies consumer and trade advertising and promotion trends, provides information about sales in four distinct distribution channels, profiles industry leaders as well as promising newcomers, and more.

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