MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: Energy Drinks in the U.S.
Published: December 2007

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

• The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  
• The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  
• The consultant or analyst who needs to ramp up on a new market or demographic area quickly
  
  

The following is the abstract from the full report:
The soda industry better watch its back, there’s a new beverage in town and it’s crossing the line. Energy drinks, once the lesser segment within the sports nutritional beverage industry, has had break away success since 2002 growing an incredible 45% CAGR to reach $5.4 billion in 2006.

A closer look at IRI-tracked sales shows how flat bubbly soda is. In the past five years, energy drinks sales through mass-market channels grew at a 56% CAGR, while carbonated sodas declined 1%. The rub for the soda industry is that energy drinks are harkening back to the good old days and positioning products as elixirs of good health. In essence, energy drinks are reinventing the original soda platform from the late 19th century with a return to the early functional benefits of the soft beverage category.

Other beverage and even food and personal care categories may feel the power of energy drinks, as it creatively cross-fertilizes. Some mergers seem obvious, such as with tea and coffee products, but recent innovations in energy ice cream and energy drink beauty products speak to a very different future.

Energy Drinks in the U.S. examines the state of the U.S. market, from everyday major players to specialty premium niche players. The report analyses manufacturer and retailer strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, brand preference, retailing, new products and factors and trends that will fuel future growth.

Report Methodology 
The information in Energy Drinks in the U.S. is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.

Related Reports:

Dairy Alternative Beverages in the U.S.: Soy Milk, Almond Milk, Rice Milk and Other Dairy Milk Alternatives
Jan 1, 2012 - LA6504961 - $3,500.00

Omega-3 Foods and Beverages in the U.S., 3rd Edition
Jun 1, 2011 - LA6168781 - $3,500.00

Functional and Natural Ready-to-Drink Beverages in the U.S.: Energy Drinks, Sports Drinks, Functional Waters, RTD Tea and Coffee, Yogurt Drinks and Smoothies
May 1, 2011 - LA2806017 - $3,500.00

Pet Food in the U.S., 9th Edition
Mar 1, 2011 - LA2763920 - $4,250.00

Gluten-Free Foods and Beverages in the U.S., 3rd Edition
Feb 1, 2011 - LA2710664 - $3,300.00

Nutritional Supplements in the U.S., 4th Edition
Sep 1, 2010 - LA2642045 - $3,375.00

Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition
Jul 1, 2010 - LA2161071 - $3,150.00

Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotics and Digestive Enzymes
Oct 1, 2009 - LA2286571 - $3,080.00

Beverage Trends: Culinary Trend Mapping Report
Sep 24, 2009 - LA2444071 - $2,640.00

Functional, Fortified and Inherently Healthy Foods and Beverages in the U.S., 4th Edition
May 1, 2009 - LA1939944 - $2,640.00