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Now that Mexican/Hispanic and Asian foods have made their way onto the mainstream U.S. menu, what ethnic foods will be next to win the hearts and palates of significant numbers of American consumers? The U.S. Market for Emerging Ethnic Foods looks at some contenders, including Caribbean and African cuisines, the cuisines of Mediterranean countries beyond Italy, and kosher and halal foods, which are attracting consumers beyond their core Jewish and Muslim markets.
This report examines trends for growth in each of these emerging segments. It analyzes consumer demographics and their current and projected impact on sales of ethnic foods. It provides up-to-date competitive profiles of marketers of both ethnic food products, and discusses the influence of the restaurant and foodservice business as a driver of retail trends.
The report, which is the third volume of the series, The U.S. Market for Ethnic Foods, also spotlights new products and current advertising trends, as well as future trends and opportunities for marketers of these products.
Volumes in the series are as follows:
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