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Compiled From: "U.S. Market for Sweet Baked Goods"
Abstract from full report:

The market for packaged cookies, pastries, cakes, snack cakes, doughnuts, pies, and muffins may be a little mature, but there are lots of companies making headway via shrewd competition. In fact, sweet baked goods retailed at $10.5 billion in 1999, so even small yearly advances translate into hundreds of millions of dollars for marketers to capture. This new report details America's trend to indulgence, all the new food products, consumer purchasing patterns, and marketer and brand shares. Sales figures go back five years, and are projected to the year 2004. Extensive Simmons and IRI data are presented. The battle-plans of sweet baked goods stars Nabisco, Keebler, Sara Lee, Delicious Brands, Philip Morris, and others, are analyzed in depth.

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