The wag of a dog’s tail is the main engine for an extensive pet industry (everything from veterinarians to pet couture) that not only remained robust through the Great Recession but promises to boom in the future.

In the all-new report, Dog Population and Dog Owner Trends, Packaged Facts focuses on the population of pet dogs, dog owner demographics, and dog owner psychographics in the U.S. market. The report offers a present-day and historical analysis of dog owners, examining trends pertaining to the segments’ financial, household, regional, ethnic, and generational composition, as well as trends stemming from dog owner attitudes about advertising, the environment, health, and the internet.

Research Methodology

The research in this report is based on Packaged Facts’ ongoing coverage of the pet market, a proprietary Packaged Facts online survey conducted in February-March 2012 (with a sample of 2000, including 836 dog owners), and customized cross tabulations of Experian Simmons national consumer survey data from 2006-2011. Additional information was gathered from various government, business, and trade media.

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