Now 50% off the original sale price of $2,750.
This study covers the two major categories in the $500 million diet aids market: meal replacements and appetite suppressants. The report analyzes major trends including the change in attitudes of the American public toward diets and dieting; new products like Nestle's Sweet Success challenging Slim-Fast Foods' Slim-Fast and CCA Industries' Permathene now in the field against Thompsons's Dexatrim and Ciba's Accutrim; and successful shifts in marketer strategy toward dieters who need to lose only a little weight. The study describes market size and growth, sales projections to 1999, leading marketers, the competitive situation (based on InfoScan brand shares), new product development, advertising and promotion, distribution and retail, and consumer usage.

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