Now 25% off the original sale price of $2,750.
In this study of the $900-million market for dairy-based and dairy- alternative beverages and mixes (excluding milk), Packaged Facts explores a retail environment that is being reinvigorated by the calcium concerns of baby boomers, leading to growth in flavored milk and dairy-alternative beverages. This report analyzes the major demographic, diet, and nutritional trends affecting the market today, tabulating and projecting market size and growth by product category, and providing competitive profiles of key marketers. The report assesses current marketing, advertising, and retail trends, and offers an in-depth analysis of consumer demographics.

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