Dads today are taking on new roles within the household and as consumers. Birthrates remain steady but the role of Dad within the household is changing. This exclusive one-of-a-kind report is the compilation of 3 years worth of research on this quickly growing trend. The report includes over 5 waves of primary research and examines the facts, figures, actions and feelings of Dads today and the opportunities for marketers today. According to the facts, there are 64 million Dads in the country. Of that group, 15% are first-time Dads. If the numbers and trends hold for the next 20 years, there is expected to be 13 million more children in the U.S. than before. While no one can predict a baby boom, The U.S. Dad's Market: A Unique Profile of Fathers, Their Attitudes, Values and Behavior as Consumers, 2d Edition has put all the pieces together to extract some key market opportunities and insights on the fathers of today. The U.S. Dad's Market: a Unique Profile of Fathers, Their Attitudes, Values and Behavior as Consumers was prepared by a team of researchers at Silver Stork Research using a wide range of primary and secondary research sources over an 18-month period. Primary research included a web panel of fathers. Silver Stork Research is a Mom-and- Family-focused research company dedicated to helping businesses understand the Moms and Dads of today and tomorrow via traditional research services, proprietary techniques, Mom market intelligence, and access to a national panel of 5,000+ Moms and families. Focused on actionable information the report includes a thorough look at the Dad Segment with a solid foundation of market facts and figures to base the opportunity on and then explores the marketing dynamics of the group. While not a simple marketing challenge, the Dad market dynamics are clearly defined in the report and include:
Related Reports: Premium Consumers in the New Economy: Food and FoodserviceJul 1, 2009 - LA2291282 - $825.00 The U.S. Market for Oral Care Products, 7th Edition Apr 1, 2009 - LA2041110 - $3,850.00 The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition Mar 1, 2009 - LA1783079 - $3,850.00 Generational Market Research Bundle: Baby Boomers, Gen X and Gen Y Dec 1, 2008 - LA2093881 - $7,995.00 Market Trend: The Couponing Consumer in a Down Economy Dec 1, 2008 - LA2021979 - $2,750.00 The Adults of Generation Y in the U.S.: Hitting the Demographic, Lifestyle and Marketing Mark Dec 1, 2008 - LA1282382 - $3,850.00 The Retirement Products Market for Baby Boomers and Generation X in the U.S. Oct 20, 2008 - LA1715034 - $3,300.00 Asian-American Market in the U.S. 4th edition Oct 1, 2008 - LA1905000 - $3,850.00 The American Value Shopper in a Down Economy: Demographic, Marketing, Retailing and Consumer Insights to Sustain Brand Loyalty in a Down Economy Jun 1, 2008 - LA1792254 - $3,000.00 U.S. Baby Boomer Attitudes and Opportunities: At Home, At Work and On the Road Jun 1, 2008 - LA1634923 - $3,850.00 |
800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >
Most Popular Research
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition
The Kids and Tweens Market in the U.S., 9th Edition
Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition
The U.S. Market for Hispanic Foods and Beverages
Fit Consumers in the U.S.: Tapping into the Active Lifestyles of Sports and Fitness Participants
The American Value Shopper in a Down Economy: Demographic, Marketing, Retailing and Consumer Insights to Sustain Brand Loyalty in a Down Economy
|
|||||||||
|
Privacy Policy
|
Terms and Conditions
|
Site Map
|
Return Policy
|
Press
|
Help FAQs
|