Dads today are taking on new roles within the household and as consumers. Birthrates remain steady but the role of Dad within the household is changing. This exclusive one-of-a-kind report is the compilation of 3 years worth of research on this quickly growing trend. The report includes over 5 waves of primary research and examines the facts, figures, actions and feelings of Dads today and the opportunities for marketers today.

According to the facts, there are 64 million Dads in the country. Of that group, 15% are first-time Dads. If the numbers and trends hold for the next 20 years, there is expected to be 13 million more children in the U.S. than before. While no one can predict a baby boom, The U.S. Dad's Market: A Unique Profile of Fathers, Their Attitudes, Values and Behavior as Consumers, 2d Edition has put all the pieces together to extract some key market opportunities and insights on the fathers of today.

The U.S. Dad's Market: a Unique Profile of Fathers, Their Attitudes, Values and Behavior as Consumers was prepared by a team of researchers at Silver Stork Research using a wide range of primary and secondary research sources over an 18-month period. Primary research included a web panel of fathers.

Silver Stork Research is a Mom-and- Family-focused research company dedicated to helping businesses understand the Moms and Dads of today and tomorrow via traditional research services, proprietary techniques, Mom market intelligence, and access to a national panel of 5,000+ Moms and families.

Focused on actionable information the report includes a thorough look at the Dad Segment with a solid foundation of market facts and figures to base the opportunity on and then explores the marketing dynamics of the group. While not a simple marketing challenge, the Dad market dynamics are clearly defined in the report and include:

• Market Details: Size, regions, ethnic trends, etc.
• Brand Examples: Case studies and examples of marketing to Dads
• Advertising Strategy insights: Evaluation of a range of ads by Dads
• Behavioral Analysis: Shopping habits, retail preference, brand relationships and more are explored and clearly explained … and more.

This Dad Report includes extensive information from hundreds of sources as well as dozens of practical, easy-to-read charts, tables and graphs, all of which are thoroughly examined in light of the many dynamic trends at play in this rapidly shifting market.

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