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The refrigerated cultured dairy products category is poised for unprecedented growth as a result of a variety of marketplace factors. These include dairy’s healthful halo and the explosive growth in the Hispanic population, an ethnic segment that views cultured dairy products as staples in their daily diet and in meal preparation. With 2004 retail sales in the neighborhood of $8 billion, cultured dairy categories such as drinkable yogurt, probiotic shots, dips, and cream cheese-style spreads are driving growth.

This new report from Packaged Facts, The U.S. Market for Cultured Dairy Products: Yogurts, Cream Cheese, Sour Cream and Related Products, provides details on the latest and greatest in cultured dairy foods, including new technologies and innovations such as lower-carbohydrate formulations and good-for-you bacteria. You will find profiles of the top retail players, along with comprehensive demographic data and brand share information. This report is a must resource for anyone involved in the cultured dairy products, or anyone thinking of entering it

Yogurt sold in multi-packs and individual cups, as well as squeeze tubes for spoon-free eating, are also showing impressive growth thanks to better-for-you and demographic-focused formulations. This includes the addition of probiotic bacteria, fiber, vitamins, minerals, and other healthful ingredients, along with flavors and colors that appeal to kids, adults, and aging baby boomers. Though branded cultured products are typically sold through retail venues, single-serving containers are gaining distribution through foodservice outlets. This presents an opportunity for marketers familiar with selling cultured product such as cottage cheese, cream cheese, and sour cream in bulk to foodservice establishments such as restaurants and cafeterias.

And, like many industries, marketer consolidation is making the big players bigger, and the smaller players smaller. Bigger means more marketing dollars and a greater chance of success. Smaller translates to a greater chance of failure as a result of fewer resources; however, in the cultured dairy segment, smaller also means more willingness to be creative and take risks when it comes to innovation.

Report Methodology
The information in The U.S. Market for Cultured Dairy Products: Yogurts, Cream Cheese and Sour Cream and Related Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the dairy market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the cultured dairy products market, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of yogurt, yogurt drinks, sour cream, cottage cheese and related products. It provides up-to-date competitive profiles of marketers of cultured dairy products and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food/beverage industry.

What You’ll Get in this Report
The U.S. Market for Cultured Dairy Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Cultured Dairy Products offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Distribution Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the cultured dairy products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for cultured dairy foods and beverages, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for yogurt, yogurt drinks, sour cream, cottage cheese and related products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for cultured dairy products.
• Research and development professionals stay on top of competitor initiatives and explore demand for cultured dairy products.
• Advertising agencies working with clients in the food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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