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There’s a new landscape of treats that are at once sophisticated yet comforting. This report explores four overarching themes that are driving trends and new product development in confections and desserts:
2. Indulgence - In difficult economic times, Americans seek out small pleasures they can afford - and sweets are one of them. We’re seeing interesting combinations of indulgent flavors.
3. Flavor adventure - Americans may enjoy traditional flavors, but they’re opening up to new taste combinations as well, at once driven by and propelling their increased enthusiasm for global cuisine. In the dessert arena, this trend is manifested in the popularization of savory sweets with international flavors and textures.
4. Artisan appeal - During a time when many Americans are more preoccupied than ever with eating food that is local, sustainable or organic, consumers continue to develop an appreciation of artisan producers and products. Artisan producers use higher-quality ingredients, more skill- and labor-intensive preparation methods, and traditional product formats that make finesse and freshness de rigueur. These appeal to consumer desires for authenticity - and stirs nostalgic cravings for products from a time before the mass industrialization of sweets.
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The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot - and what will be - in the food world.
Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
Published bimonthly, the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription.
Confection & Dessert Trends Create New Sweetscapes for American Consumers
“It’s time for marketers to notice that consumers are demanding sweets that are as trend-forward, satisfying and as adventurous as the savory foods they love. Butterscotch Toffee Whoopie Pies are more exciting than plain chocolate and vanilla ones,” says CCD CEO Kimberly Egan.
New sweet drivers. Four overarching consumer trends are driving innovative shifts in the sweets market:
The New American Sweetscape. New and updated confections and desserts create a new sweet vista for consumers. Olive Oil Desserts show off Mediterranean ingredients in more health-friendly forms while offering intriguing new savory-sweet flavors. Parisian Macarons, pastel-colored ground almond meringue sandwich cookies, bring classic French sophistication to the modern American pastry counter. Japanese Sweets transport savvy candy lovers to new frontiers of exotic flavor and texture while American-crafted Micro-batch Chocolate epitomizes the new range of artisan foods that also exhibit a taste of place.
Familiar Favorites Get a Remodel. Americans grew up on salty-sweet Cracker Jack but are ready for something more 21st century. In updated Salty Sweets, bacon, sea salt and savory herbs raise familiar sweets to new adventurous and satisfying heights. Americans from the Northeast no doubt grew up on the stalwart chocolate cake and vanilla cream Whoopie Pie; today, the homey snack appears coast to coast in alluring flavors and colors giving cupcakes some competition. The familiar warm, brown flavor of Caramel has gone glam in the form of homemade butterscotch used in puddings and sauces, Latin-inspired dulce de leche and a candy-box-full of retro confections, like honeycomb, toffee and brittle, that appear as candy bar and ice cream inclusions, dessert garnish and artisan sweets at farmers markets and boutique candy shops.
The report highlights strategic opportunities for both manufacturers and restaurant operators in this exciting new sweet landscape.
About the Center for Culinary Development - CCD is a full-service food and beverage strategic innovation company that successfully blends culinary creativity with consumer insights, trends and marketing expertise.
About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services.
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