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This report provides vital marketing intelligence about today's $900-million cosmeceuticals market, including face, hand and body skincare products, and hair-growth preparations. It offers an up-to-date look at cosmeceutical marketers and provides sales and market share data, demographic information, and growth projections, as well as more than 20 in-depth competitor profiles. Marketing strategies, new product and ingredient trends, advertising, and promotional efforts are also discussed in detail.
The cosmeceuticals market as defined by this report encom-passes products that offer pharmaceutical-like benefits by altering the structure or function of the skin. Included in the analysis are commercially prepared face, hand, and body skincare products; thigh- and leg-slimming topical products; and hair-growth prepara-tions. Only those products sold directly to the end user, through traditional retail outlets or by means of direct marketing, are in-cluded. Packaged Facts also groups cosmeceutical products and marketers into three classes determined by channel of distribution: mass-market (products sold through drugstores, discount stores, su-permarkets, and other mass-market outlets); alternative (products sold through specialty retailers, health food stores, salons and spas, or direct-marketing methods, including direct-mail, door-to-door, catalog, Internet, and TV home shopping); and prestige (products sold mainly through department stores and upscale specialty stores).
Not covered in this report are anti-acne preparations, suncare products (although skincare products that contain sunscreens are covered), shampoos, "thickeners" for fine hair, and depilatories. Also excluded from the quantitative analysis are cosmetics that may con-tain some therapeutic ingredients, although these are referred to where appropriate.
The information contained in this report is based on primary and secondary research. Primary research entailed on-site examina-tion of cosmeceutical products in retail stores and consultations with industry executives. Secondary research involved canvassing information and articles appearing in financial, marketing, and trade publications, company literature, and independent financial reports. Statistics on market revenues, revenue growth rates, marketer share, and share by retail sector are based on a careful evaluation of all available information on market sales and trends. In particular, statistics on market size and share are based mainly on InfoScan data supplied to Packaged Facts by Information Resources, Inc. Figures provided on national consumer advertising expenditures by individ-ual marketers are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The demographic analysis of con-sumers of skincare and hair-growth cosmeceutical products is based on Simmons Market Research Bureau data for spring 1998.
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