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The commercial card market is unique in the plastic payment industry and makes unique demands on issuers, as is spelled out in this updated Packaged Facts report. In thorough yet concise detail, the report estimates the market's current size and projected growth, analyzes its leading players and their competitive strategies, covers new product and marketing trends, as well as advertising and promotion strategies, and offers demographic profiles on consumer use of corporate cards. The report provides timely, strategic insight into the largest under-tapped category in the plastic card industry.

Additional Information

Scope and Methodology

Scope of Report

This report analyzes the U.S. market for corporate credit cards and purchasing cards, collectively referred to throughout this analysis as commercial credit cards. Packaged Facts divides the commercial card market into three categories: corporate (travel-and-entertainment) cards, purchasing cards, and business cards.

Research Methodology

The information contained in this report is based on primary and secondary research. Primary research entailed consultations with bankcard association and card-issuer executives, editors of trade journals, and industry suppliers and consultants such as software developers, merchant acquirers, and card processors. Secondary re-search involved canvassing information and articles appearing in financial, market-ing, and trade publications, government resources, company literature, independent financial reports, and product advertising. Statistics on market revenues, revenue growth rates, and marketer share are based on an evaluation of all available informa-tion on market sales and trends; in particular, statistics are based on data from Faulk-ner & Gray's 2000 Card Industry Directory, which have been revised and supplemented with estimates and extrapolations from published trade reports and in-terviews with industry executives. Figures provided on national consumer advertis-ing expenditures by individual marketers are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics and product ownership and use is based on Simmons Market Research Bureau data for fall 1999, which is based on a sample of 33,054 adults.

Categories Covered:

• Corporate Cards
• Purchasing Cards
• Business Cards

Issues Addressed:

• Current and Projected Market Growth
• Factors Affecting Market Growth
• Benefits of Each Category
• Rise of Combination Cards
• Demographic Profile of Each Category
• Internet Competition
• Technological Advancements
• New Types
• Leading Payment Processors
• Mergers and Acquisitions

Highlights:

• Projected U.S. Market for Commercial Cards by Category
• U.S. Dollar Volume of Transactions
• Market Share of Transaction by Category
• Number of Cards in Circulation by Brand

Competitive Profiles:

• American Express
• Visa
• Mastercard International
• U.S. Bank
• Citibank
• Banc One
• GE Capital
• Household Credit Services
• Bank of America
• Paymentech

Hours of Research: 800

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