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This timely Packaged Facts study covers the U.S. cookies market, which experienced sales of approximately $6 billion in 2001. The report provides total sales data and forecasts for the years between 1997 and 2006. Although the U.S. cookies market may be mature, this report identifies such factors to market growth as consumer snacking trends and new product introductions, including a flurry of single-serve, gourmet, and children’s products.

The study also presents marketer and brand shares, as well as profiles of such leading marketers as the Nabisco, Inc. (which Philip Morris acquired and merged with Kraft Foods in 2000), Keebler Foods Co. (a subsidiary of the Kellogg Co.), Parmalat North America, Pepperidge Farm (a subsidiary of the Campbell Soup Co.), and McKee Foods Corp. The report not only analyzes the competitive situation among cookies marketers, but also reviews new product and marketing trends. The study also examines the retail milieu and provides demographic profiles of cookie consumers according to frequency of consumption, cookie type, and brand, using comprehensive Simmons Market Research Bureau data.

Additional Information

Scope of Report
This Packaged Facts report covers the market for packaged cookies sold at retail through supermarkets, smaller grocery stores, mass merchandisers, warehouse clubs, drugstores, convenience stores, vending machines, and direct. This report excludes cookie baking mixes and refrigerated cookie dough; cookies sold through in-store bakeries or through such specialty retailers as chain outlets in shopping malls; and products sold at the foodservice and institutional levels.

Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research entailed on-site examination of the retail milieu and consultation with industry sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived supermarket sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2001) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2001, which is based on a sample of 21,452 adults.

Press Release
82% of Americans Indulge in Cookies, Pushing Market Sales to $6.2 Billion

New York, July 15/PRNewswire - Sales in the cookie industry are up 10% in the last 5 years, bringing the total amount spent on cookies in the United States up to about $6.2 billion.

According to The U.S. Cookies Market, a newly published Packaged Facts report available at MarketResearch.com, Americans aren’t just eating more cookies, they are increasingly turning to rich gourmet cookies to satisfy their need for a treat.

“Cookies often appeal to adult consumers who are looking for small indulgences in their fast-paced lives,” said Don Montuori, Acquisition Editor for Packaged Facts. “As we see stress levels among the general population rise, consumers have increasingly been purchasing premium and gourmet cookies. In the face of this new indulgence trend, the non-fat product developments of the ‘90’s seem to be losing steam.”

In 1996, more than a quarter of new products in the cookie market made low-fat or no-fat claims on their packaging, while projections for 2002 put the percentage of new cookie products that will have reduced amounts of fat at only about 9%. Consensus among industry leaders seems to be that consumers have realized the flavor limitations of cookies without fat and have accepted the cookie as the indulgence that it is. While non-fat may be on its way out the door, demand for sugar-free products seems to be on the rise, possibly due to the improved quality of non-sugar sweeteners in recent years.

The U.S. Cookies Market provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities.

About MarketResearch.com MarketResearch.com is the leading provider of global market intelligence products and services. With over 50,000 research publications from more than 350 top consulting and advisory firms, they offer instant online access to the world’s most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Alison Williams at 212.807.2649 or visit www.MarketResearch.com.

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