For more than 50 years, Packaged Facts has been a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors. Our comprehensive, timely, quality research and presentation of market intelligence have made Packaged Facts a premier source of market information for top industry decision makers.
Founded in 1960 by David A. Weiss, Packaged Facts first began collecting market research data for advertising and public relations agencies. Gradually its customer base grew to include major corporations in the consumer products field seeking not just market data, but also competitive analysis and forecasts, for development of new products and marketing of existing ones.
By the 1980s, marketing executives from consumer goods companies, including Procter & Gamble, H. J. Heinz, and PepsiCo, commissioned Packaged Facts to prepare custom-tailored studies. In response to growing demand, Packaged Facts broadened its coverage of major and niche consumer markets and began publishing its industry-focused studies in their current syndicated format.
In 1998, Packaged Facts was acquired by MarketResearch.com. Packaged Facts continues to be the leading publisher in the United States of market studies on consumer products.
Our research team is committed to serving the information needs of professionals in the food, beverage, and consumer goods markets, at all levels of management, in all sizes of companies.
Don Montuori, Vice President, Publishing
Don brings two decades of publishing experience to his role of publishing vice president at MarketResearch.com. For five years he was the publisher of our flagship brand, Packaged Facts, where he expanded the food/beverage and personal care verticals, and developed our industry-leading pet vertical. He now oversees MRDC's publishing operations, which includes the four syndicated report brands (Packaged Facts, Kalorama Information, SBI and Simba Information) and custom research.
David Sprinkle, Research Director and Publisher
David Sprinkle, Research Director and Publisher As Research Director for MarketResearch.com's publishing department, David combines his research and communications skills to keep information flowing to our team of market analysts, and plays a key role in generating and contracting for consumer and product data for our publishing and custom research operations. As publisher of Packaged Facts, he sets the direction and editorial calendar for our industry leading line-up of consumer market and shopper insight reports, as well as managing Packaged Facts' online consumer survey program. In this context, David frequently presents at key industry events and contributes articles to leading trade journals. Recent conference presentations include All Things Organic, Focus on the Future, GOED (Global Omega EPA/DHA) Exchange, NASFT Summer Fancy Food Show, National Confectioners Association State of the Industry Conference, and Tea Expo East. Recent trade journal contributions include Candy and Snack Today, Food Product Design, Natural Products INSIDER, and Progressive Grocer. Prior to MarketResearch.com, David worked a dozen years for the Marigny Research Group (New Orleans) as an analyst, editor, and research coordinator for consumer product and demographic reports. He also taught business communications at Tulane University's A.B. Freeman School of Business, where he earned his MBA.
Emil Salazar, Market Analyst
Emil joined the publishing team following major contributions to several market reports published under Marketresearch.com. With his skills in report production, market research, economic and industry analysis, Mr. Salazar continues in his role as a market analyst while also assisting with marketing and content generation. Emil has a bachelor's degree in history from the University of California, Berkeley.
Daniel Granderson, Assistant Editor
Since joining MarketResearch.com in 2008 to work across the company's four syndicated report brands, Daniel has utilized his background in writing, copy editing, proofreading, and communications to ensure the overall quality of Packaged Facts reports and to keep the media up-to-date on the brand's latest market findings.- Daniel has a bachelor's degree in communications with an emphasis on print journalism from Columbia Union College (now Washington Adventist University).
Packaged Facts depends on expert industry analysts who are entrenched in their respective markets and give unique competitive perspectives.
- David Lummis - Pet Products and Services
- Elaine Tecklenburg - Food & Beverage
- Marigny Group - Food & Beverage, Consumer Goods and Demographics
- Washton Brown - Demographics
- Lisa Schinhofen - Financial Services
- Kaleidoscope Research Consulting/David Morris - Food Service
Check out our archive of published pet articles examining current and emerging market trends written by Senior Pet Market Analyst David Lummis.
Our Research Specialists
Our research specialists help you find the research reports that will best meet your needs. Whether you need help browsing through our collection, require advice about which particular research will best suit your needs, or are interested in learning more about our comprehensive service offerings, our Research Specialists are here to help.
Consumer Goods & Retail
Food & Beverage
Packaged Facts Reports
Packaged Facts’ reports track consumer trends, survey market players, and provide a broad, top-level overview of each market with raw data as well as relevant, plain English interpretation and analysis of key market factors, including:
- Market Size & Segmentation
- Sales Drivers & Growth Forecasts
- Marketer & Brand Shares
- Competitor Insights
- Marketing & New Product Trends
- Consumer Profiles & Buyer Behavior
- Distribution Trends
- Growth Opportunities
Our research is written by industry experts who offer insights on buyer behavior, competitive players, distribution channels, and emerging products and trends. Their analysis is based on both primary and secondary research, as well as years of professional expertise in their respective industries. In addition to analyzing current and historical trends, our analysts predict where the market or population segment is headed over the next three to five years.
Packaged Facts Subscription Service
Gain full access to the leading source of consumer market intelligence through an annual subscription to Packaged Facts’ report collection. Choose from Demographics, Consumer Products & Services, Food, Beverage or Cosmetics & Personal Care or any combination thereof. The service also includes access the previous 12 months of existing research (only available for first-time subscribers). For more information, contact a Packaged Facts research specialist.
Packaged Facts’ clients range from CMOs and marketing managers of leading consumer brands, like Kraft and VISA, to industry consultants, ad agencies, and corporate librarians.
Here's what recent customers have had to say about our research studies:
"I swear Pgk-d Facts is psychic. They have so many titles that are relevant to CFI. Every time we are trying to think of a theme or looking for info in general, up pops a report from Pkg-d Facts."
"Packaged Facts is a great market research resource with excellent customer service. My dedicated research assistant maintains regular contact and always lets me know when new reports that apply to my project plans are available. Packaged Facts reports are full of interesting, accurate and relevant data that fits my needs. I would recommend Packaged Facts to anyone!"
"One of the best parts of using Packaged Facts was that we were able to contact them after receiving the report for extra clarification on various aspects of the report. They were totally accessible and willing to help. This report has made us smarter and has played an important role in our planning for the coming year."
Our clients include...
Bain & Company
Bayer Consumer Products
Booz-Allen & Hamilton
Boston Consulting Group
Campbell Soup Company
DDB Needham Worldwide
The Hershey Company
H. J. Heinz Company
Johnson & Johnson
Leo Burnett Agency
McKinsey & Company
McNeil Consumer Products
Ogilvy & Mather
Procter & Gamble
Saatchi & Saatchi Worldwide
The Walt Disney Company
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