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The total U.S. market for condoms, including sales through all retail channels stood at $398.3 million in 2005, up 2.8% from 2004. The U.S. condom market is a stable and mature market growing at a steady rate every year. Constant public education on sexually transmitted diseases and the benefits of condom use have induced growth in this market, but recent government policies promoting abstinence may have dire effects. Educational and awareness initiatives by marketers will aid market growth.
At the same time, marketers are wise to continue the marked increase in innovation, especially those in the line of pleasure and emotional response versus pure function.
Condoms in the U.S. documents market size and composition, details marketing and retail trends, forecasts market developments through 2010, provides up-to-date competitive profiles of marketers of condoms and profiles condom buyers by product preferences.
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Plus, youll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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