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The U.S. coffee market is percolating, as consumers explore new ways to make and drink coffee. From individually brewed cups at home (the so-called pods), to blended beverages on the go, the market continues to evolve, with the coffee consumer willing to explore new products.

The U.S. Market for Coffee and RTD Coffee, new from Packaged Facts, offers a comprehensive look at this $34 billion market. On the retail side, the report examines coffee sold for future brewing (beans and ground, and instant), RTD coffee sold in retail (e.g., Frappaccinos), and the phenomenon of “pod”-brewed coffee. The report examines the myriad retail channels for purchasing java, including supermarkets, mass merchandisers and club stores. Extensive coverage is devoted to the enormous foodservice market for coffee - while Starbucks leads the nation, many competitors are battling the Seattle behemoth for market share, including your local convenience store and supermarket.

Report Methodology
The information in The U.S. Market for Coffee and RTD Coffee is based on both primary and secondary research. Primary research involved on-site examination of the retail and foodservice milieus, interviews with marketing, public relations and industry analysts within the coffee market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Spring 2005.

What You’ll Get in this Report
The U.S. Market for Coffee and RTD Coffee makes important predictions and recommendations regarding the future of the retail and foodservice coffee market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Coffee and RTD Coffee offers. The report addresses the following segments:

• The Products
• The Market, both retail and foodservice
• Marketing Dynamics
• Retail and Distribution Channels
• The Consumer
• Product Trends

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the coffee industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for products and the trends that affect them, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of coffee sales data, both retail and foodservice, and a detailed discussion of the coffee consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for coffee.
• Research and development professionals stay on top of competitor initiatives and explore demand for coffee and RTD coffee.
• Advertising agencies working with clients in the coffee industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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