With Starbucks’ U.S. store business soft, McDonald’s rolling out its McCafé specialty beverages concept and Procter & Gamble selling its Folger Coffee division to J.M. Smucker, massive changes are brewing in the U.S. coffee market, where sales surged 11% in 2007 to reach $39.5 billion. Covering both foodservice and retail channels, Packaged Facts new report analyzes in depth the broad and complex trends affecting this market, including the effects of the economy, worldwide green coffee prices, changing coffee consumption trends, competition from other beverages like sodas and energy drinks, corporate social responsibility and health and wellness benefits. Looking ahead, much of the growth will be coming from the specialty coffee segment, which will continue to chart double-digit growth rates despite the troubled economy, the report predicts, as marketers continue to focus on specialty coffee products and as single-portion packs continue to gain ground in the market.

Homing in on the foodservice market for java, the report examines at length trends in coffeehouse chains like Starbucks and Caribou Coffee, quick-service restaurants like McDonald’s and Dunkin’ Donuts, convenience store chains including 7-Eleven, office coffee service and hotel in-room service. It also thoroughly examines the myriad retail channels for purchasing packaged ground, whole bean and ready-to-drink (RTD), including supermarkets, mass merchandisers, supercenters, warehouse clubs and convenience stores.

Coffee in the U.S. makes important predictions and recommendations regarding the future of the coffee industry, and pinpoints ways current and prospective market participants can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that this study offers across following segments:

• The Products (descriptions of myriad classifications, from Arabica and Robusta to Fair Trade and Shade Grown).
• The Market (including market size, composition, projected market growth, future trends, and international perspective).
• The Marketers (market structure plus detailed marketer and brand shares).
• Sales and Distribution Channels (extensive discussion of foodservice and retail venues).
• Marketing and New Product Trends (e.g., foodservice/retail cross-over and number of product launches by trend/type).
• Competitor Profiles (packaged product marketers and foodservice players).
• The Consumer (demographics, attitudes and lifestyle trends).

Report includes extensive information from hundreds of sources as well as dozens of practical, easy-to-read charts, tables and graphs, all of which are thoroughly examined in light of the many dynamic trends at play in this rapidly shifting market.

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