MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Chocolate
Published: September 2007

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

• The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  
• The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  
• The consultant or analyst who needs to ramp up on a new market or demographic area quickly
  
  

The following is the abstract from the full report:
With 2006 sales estimated at close to $16 billion through all channels, chocolate is forecast to grow to $18 billion by 2011, according to the U.S. Market for Chocolate, a fully updated Packaged Facts report. Strong consumer interest in the reported health benefits of dark chocolate and a general trend towards product premiumization (including organic and fair trade products) are offsetting steady declines in other categories, such as sugar-free and novelty products. For example, the market share for premium chocolate grew from 13% of the total market in 2002 to nearly 17% in 2006.

This report measures the size of the market and looks at overall growth factors. Then it describes specific trends and opportunities that support continued market growth. The analysis includes a discussion of how major chocolate manufacturers are structuring their new product development and marketing initiatives to stay on top of this market. Other topics of study include supply issues and consumer buying behavior.

Report Methodology
The U.S. Market for Chocolate relies upon several data sources that track chocolate sales. Statistics on manufacturer shipments are collected annually by the U.S. Department of Commerce (DOC). Retail chocolate sales data for this report have been provided under special arrangement with Information Resources, Inc. (IRI). Global confectionery sales data are published by the National Confectioners Association (NCA), which also provided detailed statistics for U.S. retail sales and consumption. Chocolate consumption data are available from the NCA for the United States and CAOBISCO (Association des Industries de la Chocolaterie, Biscuiterie et Confiserie de l’E.U.) for the European Union. Detailed consumer profiles of key demographics, including breakouts by gender, race/ethnicity, and household composition, are provided, based on Simmons Market Research Bureau data.

About the Author
C. Curtis Vreeland is a specialist with 20 years experience in the confectionery industry, conducting market research, trends analysis and product development. He has published nearly two dozen articles in trade and consumer publications. Additionally, he created and manages the Next Generation Chocolatier competition that selects America's best new artisanal chocolate makers. Curtis has an MS in Applied Economics from Cornell. He is Principal & Senior Consultant at Vreeland & Associates, where he consults with a number of small to large confectioners.

Related Reports:

Extreme and Edgy Flavors: Culinary Trend Mapping Report
Feb 23, 2011 - LA2844501 - $3,300.00

Chocolate Candy Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Market Products
Sep 1, 2010 - LA2505082 - $2,970.00

Food Gifting in the U.S., 2nd Edition
Aug 1, 2010 - LA2642049 - $3,465.00

Confections and Desserts: Culinary Trend Mapping Report
Feb 15, 2010 - LA2108836 - $2,970.00

Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition
Sep 1, 2009 - LA1939946 - $2,640.00

Premium Chocolate in the U.S.: Mass, Gourmet, Prestige and Super Premium, 4th edition
Nov 1, 2008 - LA1609658 - $1,595.00

Trends in the U.S. Market for Sugar, Sugar Substitutes, and Sweeteners
Oct 1, 2008 - LA1767538 - $2,640.00

Emerging Global Health and Wellness Trends: Culinary Trend Mapping Report
Jun 18, 2008 - LA1804411 - $2,400.00

U.S. Market for Chocolate
Sep 1, 2007 - LA1466680 - $3,250.00

MarketLooks: The U.S. Market for Non-Chocolate Candy
Aug 1, 2007 - ML2091294 - $399.00