This Packaged Facts report on the chocolate market, whose U.S. sales alone currently exceed $14 billion, analyzes sales and growth potential for chocolate candy; chocolate chips/baking chocolate; powdered cocoa mixes; and chocolate syrup/dessert toppings. It examines trends driving the market and offers sales projections through 2005. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data, marketing and new product trends, advertising, and distribution and retail trends. Included are special focus sections on the international chocolate scene, mass versus gourmet/premium products, adult versus kids' products, seasonal and novelty products, niche product positionings, and more. The report contains detailed consumer demographic profiles based on Simmons Market Research Bureau data for spring 2000, as well as more than 20 competitive profiles of U.S. and foreign players.

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