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Title: The Children's Eating Habits in the U.S.: Trends and Implications for Food Marketers
Published: May 2004

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The following is the abstract from the full report:
A majority of American youngsters have “disordered” eating habits. Their diets are long on fat, sugar, salt, and excess calories, and short on many of the key nutrients children need for optimum health now, and the avoidance of future disease. The simple solution is balancing caloric and nutrient intake over the long-term with adequate physical activity to prevent weight gain. For many consumers, however, the concepts of balance and moderation are just that - concepts. Those who are aware appear to be confused by them. Assigning blame for disordered eating patterns is easy. What is needed is a collaborative effort to address the many issues and access points that influence eating trends in order to bring about long term, positive solutions.

This comprehensive study will provide an up to the minute overview of children’s eating habits in the United States, including long-term changes. Mealtime patterns, portion distortion, and the contribution of away from home eating will also be discussed. In our land of abundance, many children have poor nutrition. This report will detail dietary recommendations for children, and will track compliance over time.

Continued media focus on obesity and wellness are beginning to have an effect. Children’s Eating Habits in the U.S.: Trends and Implications for Food Marketers will examine nutrition and health awareness and attitudes among children and adults, and will explore the influence these attitudes are having on the food and beverage industry. Evolving eating styles, including vegetarian, will be profiled, and the role of schools and school foodservice in the eating patterns of youngsters will be examined.

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