Children’s video, or kidvid, is a $4.8 billion market pumped by sell-through (as opposed to rental), families’ conversions to DVD, and today’s kids’ remarkable media savvy. Not only are kids aware of every entertainment trend, they have more spending power - and have more spent on them - than any previous generation. When targeting them, it is important to recognize that kids have made the most of parental permissiveness, and could soon start their own country, if not their own planet...

In this latest Packaged Facts report on the kidvid business, The U.S. Market for Children’s Video Products, media execs (or other execs looking to tie in kidvid to food, fast food, personal care, or general merchandise promos) shall find in-depth coverage of historical and projected sales in both sell-through and rental channels; demographic profiles based on Simmons data (including data compiled from surveying kids and teens, ages 6 to 18); and Packaged Facts’ usual thorough analysis of marketplace influences - from the expanding kid population, to video on demand. Competitive strategies of Disney, Fox, Time Warner, Viacom/Nickelodeon, and others are examined. With one hit kidvid title playable to generations of kids, shrewd execs will use this report to make the most of an evergreen audience.

Report Methodology
The information in The U.S. Market for Children’s Video Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the video market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
The U.S. Market for Children’s Video Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Children’s Video Products offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies (including mass marketers, rental outlets and mail delivery)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the children’s video products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for kid video products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for kid video products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for kid video products.
• Research and development professionals stay on top of competitor initiatives and explore demand for children’s video products.
• Advertising agencies working with clients in the video industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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