Now 50% off the original sale price of $2,750.
The children's video market (kidvid) continues to grow, smashing the $3-billion mark in 1996. This Packaged Facts report analyzes the competitive strategies of Disney, Time Warner, MCA/Universal, LIVE Entertainment, MGM/UA, Twentieth Century Fox, and other giants. It details sales to both the sell-through and rental markets. Particular attention is given to the branding trend. New product trends are additionally analyzed. Individual sections are available.

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