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Total retail sales for the U.S. cheese market approached $11.1 billion in 2001, with natural cheese accounting for 72% of supermarket sales. Annual sales increases aver-aging 5.0%-5.1% are projected for the market over the 2002-2006 period. The major player remains Kraft; Sargento and Land O'Lakes are significant presences. New trends: marketing cheese to Hispanic customers; California is poised to overtake Wisconsin as top cheese-producing state; gourmet styles and gift-packaging of cheese.

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Title: The U.S. Cheese Market
Published: June 2002

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