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This Packaged Facts report focuses on the $11 billion retail market for cheese, covering mass and specialty products, marketers, and outlets. Featuring extensive sales and consumer data, the report focuses on how market-defining current trends -- the return to comfort food, the marketing of cheese in more user-friendly forms and packagings, the targeting of markets such as kids and Hispanics, and the increasing adoption of more flavorful, exotic, and premium cheeses -- are helping to push dollar sales in the cheese market even higher.

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