Now 25% off the original sale price of $2,750.
This report provides a detailed analysis of this industry in transition, covering all the major cheese categories. Interprets IRI data on retail sales for the market, projecting market performance through 2002. Provides a complete overview of the competitive situation, profiling old and new players. Links the latest CMR data on advertising expenditures to marketing and new product trends and offers a complete demographic analysis based on Simmons Market Research Bureau survey data.

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