Now 25% off the original sale price of $2,750.
This fully updated study focuses on evolving consumer tastes and the increasing range of specialty products and convenience packaging in this $9.3 billion market. The report provides a detailed discussion of the market size and growth and market composition including sales projections by category through 2003. An analysis of the competitive situation derives from IRI data on marketer and brand shares, and a section based on Simmons data explores shifting consumer demographics.

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