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With candy market sales at an all-time high, this report from Packaged Facts dissects the $23.5-billion market for chocolate candy, hard candy, soft candy, mints and gum, covering both the mass-market and gourmet levels. Market size, growth and composition are tabulated, with sales projections through 2004. Competition at the retail level as a major impetus to market growth is covered in full, as are consumer demographics by product type, brand and usage levels.

Additional Information

Scope and Methodology

Market Parameters

This report covers the U.S. retail market for candy and gum, including mass-market and gourmet offerings. It excludes confectionery marketed as baking ingredi-ents, such as chocolate chips; ice cream novelties marketed as extensions of candy bar brands; confections such as pastries or preserves; and medicated candy-like products such as throat lozenges. Given its retail focus, this study does not cover commercial, foodservice, or fund-raising sales.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature and corporate annual reports. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI), the National Confectioners Association (NCA), Candy Industry, Supermarket Business, Discount Merchandiser, Drug Store News, and the National Association of Convenience Stores (NACS). Figures pro-vided on national consumer advertising expenditures are based on Competitive Media Reporting (CMR) data. The analysis of consumer demographics primarily derives from Simmons Market Research Bureau data for fall 1999.

Categories Covered:

• Chocolate
• Non-Chocolate
• Gum

Issues Addressed:

• Current and Projected Market Growth
• Factors Affecting Market Growth
• Mass Market vs. Gourmet Products
• Sugarless Gum vs. Regular Gum
• Sales By Category
• Seasonal Influence on Sales
• Sugar-free, Low-fat, Organic Candies
• Internet Influence
• Demographic Characteristics

Highlights:

• Retail Sales by Category,1995-2004
• Market Share by Product Type
• Regional Distribution by Product Type
• Top Marketers and Brands by Season
• Demographic Overviews by Product

Competitive Profiles:

• Hershey Chocolate USA
• M&M/Mars (Mars Inc.)
• Nabisco Holdings Corp.
• Nestle Chocolates & Confection (Nestle S.A., Switzerland)
• Russell Stover Candies, Inc.
• Brach’s Confection, Inc.
• Tootsie Roll Industries, Inc.
• Godiva Chocolatier, Inc.
• WM. Wrigley Jr. Co., Inc.
• Warner-Lambert Co.

Retail Focus:

• Supermarkets
• Mass Merchandisers
• Convenience Stores
• Drugstores
• Warehouse Clubs
• Gourmet Outlets

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