With candy universally popular, endlessly varied, and ubiquitously available, the overall U.S. market is largely mature. Moreover, ever-growing consumer health and obesity concerns have kept consumption levels generally flat, even as marketer competition and innovation have been dampened by a sluggish economy, by market consolidation, and by rising costs.

Difficult times can drive consumers to comfort foods such as candy: the University of Michigan’s American Customer Satisfaction Index for third quarter 2004 shows Hershey and Mars products garnering the greatest increases in customer satisfaction ratings over the past year. Along with caloric and carb concerns, nonetheless, demographics conspire against any near-future surge in market growth.

The competitive response? An ongoing free-for-all whereby marketers are stretching beyond former class, retail, segment, and product boundaries to grab sales and share from competitors. Simultaneously, marketers are updating marketing, tweaking offerings, and launching new products to target candy consumers of all stripes.

Packaged Facts’ new report, The U.S. Market for Candy, provides a comprehensive, unparalleled examination of the overall candy market, where the industry is heading, and how you can best position yourself to compete and succeed in it. The report consists of two volumes, The U.S. Market for Chocolate: Chocolate Bars, Bagged/Boxed Chocolates and Gourmet/Premium Chocolates and The U.S. Market for Non-Chocolate Candy.

The U.S. Market for Chocolate: Chocolate Bars, Bagged/Boxed Chocolates and Gourmet/Premium Chocolates

Packaged Facts’ new report, The U.S. Market for Chocolate: Chocolate Bars, Bagged/Boxed Chocolates and Gourmet/Premium Chocolates, analyzes sales and growth potential for the chocolate category within the confectionery market (a companion volume covers non-chocolate candy), including gourmet and low-carb/sugar-free products; surveys marketing and new product trends; and dissects consumer demographics for chocolate candy overall and for leading brands, along with variations in food- and health-related attitudes among chocolate candy consumers, heavy users of chocolates, users of premium brand chocolates, and non-chocolate candy consumers.

The U.S. Market for Non-Chocolate Candy
Packaged Facts’ new report, The U.S. Market for Non-Chocolate Candy, analyzes sales and growth potential for hard and chewy non-chocolates, kids’ novelty and interactive candies, mints other than breath fresheners, fruit- and mint-flavored candies, non-chocolate nut candies, licorice and gummies, diet candies, and seasonal offerings. The report surveys marketing and new product trends and dissects consumer demographics for non-chocolate candy overall, fruit/mint non-chocolates, caramel/nut non-chocolates, and leading brands. The report also tracks variations in food- and health-related attitudes among adult consumers of non-chocolate candy, presenting comparisons with chocolate candy, as well as detailed brand preference data for teens (age 12-17) and children (age 6-ll) as prime consumers

Report Methodology
The information in these reports is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the candy market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2004) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring and fall 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor.

What You’ll Get in this Report
The U.S. Market for Candy: Chocolate and Non-Chocolate is a brand-new report that offers a unique perspective on the changing market for chocolate and non-chocolate candy, from gourmet to the everyday. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Candy offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the chocolate and non-chocolate candy market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for candy, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for chocolate and non-chocolate candy based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for chocolate and non-chocolate candy.
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the candy arena.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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