Now 25% off the original sale price of $2,750.
This Packaged Facts report on the candy market lists and discusses new product introductions, and the wide range of marketing efforts to support them. The report breaks out sales by retail channel and provides sales forecasts, with supporting factors, through 2002. It also analyzes consumer attitudes and buying behavior with regard to basic types of candy and individual brands and players. All of the top marketers are profiled (Hershey, Mars, Nestle , Russell Stover, etc.) as well as many important secondary players. Individual sections are available.

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