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This Packaged Facts study analyzes the massive market for bridal products and travel services, which reached $17.1 billion at retail in 1995. The study presents thorough coverage of the demographic, economic, and social factors affecting growth in this market, providing sales data and projections for 6 primary categories (jewelry, travel, wedding gowns, tableware, housewares, home textiles) and 7 secondary categories (electronics, furniture, appliances, rugs, lamps, cameras, luggage). The report profiles 50 leading marketers in the field, detailing their successes in reaching the bridal market. Also provided is thorough coverage of competition at the retail level--where bridal registries are fast-spreading into new venues, along with demographic profiling of bridal consumers.

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