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Many Americans love breakfast and say it’s their favorite meal: the only repast of the day that has its own distinctive menu items, characterized by lots of proteins and carbohydrates, some fruits and juices, and hardly any vegetables other than the potato. Competition in the morning daypart is, and is likely to remain, ferocious. Because it is growing when traffic in the evening and late-night dayparts are in a decline, and lunch has grown less than one per cent since 2001, all foodservice marketers are seeking ways to distinguish themselves from competitors in this daypart. Some marketers have done this by introducing new concepts; others with new menu or product introductions.

The Revolution in Dayparts: Breakfast in the Foodservice Market, new from Packaged Facts, examines not only the current and forecast size of the foodservice breakfast market but also the role of breakfast in commercial and non-commercial foodservice outlets with a focus on trends driving sales as well as trends influencing the kinds of food offered.

Report Methodology
The information in this report was obtained from both primary and secondary research. Primary research entailed consultations with industry experts and on-site examinations of the foodservice sector.

Secondary research entailed gathering data from relevant trade, business, government, and company sources, as well as other proprietary data supplied by Simmons Market Research Bureau, Inc., a demographics specialist that semi annually surveys tens of thousands of adults on their purchasing habits.

What You’ll Get in this Report
Breakfast in the Foodservice Market makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Breakfast in the Foodservice Market offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• The Consumer (who’s buying what, and where)
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

About This Series
Breakfast in the Foodservice Market is the second of a Packaged Facts series, The Revolution in Dayparts. Other volumes examine lunch, dinner and after-hours dining, and how each segment is affecting the burgeoning foodservice channel.

How You Will Benefit from this Report
If your company is already competing in the foodservice industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for breakfast. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the breakfast consumer.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for breakfast menus.
• Research and development professionals stay on top of competitor initiatives and explore demand for breakfast.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to go out for breakfast.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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