Consumers’ demand for prepared foods that can be consumed on the go, concern with health and wellness, and ongoing interest in lower-carb/higher-protein diets are working together to rejuvenate and transform the breakfast foods market. This all-new Packaged Facts report examines the trends and products in the U.S. market for cereal and breakfast/cereal bars, bacon and other breakfast meats, eggs and egg substitutes, breakfast bread items such as bagels and muffins, other traditional breakfast fare (pancakes, waffles, French toast, etc.), and newer entries including breakfast sandwiches and yogurt drinks.

In each category, the report focuses on the strongest segments (including breakfast bars, fresh eggs, and refrigerated bacon) and recent innovations, such as specialty eggs and pre-cooked bacon. Both standout segments and market drivers—e.g., the convenience factor, diet plans, eating right, and the natural/organic trend—are examined through IRI sales data, Productscan new product reports, and Simmons consumer surveys.

The report gives special attention to industry efforts to get more adults—especially men—to eat breakfast foods more often, if the market is to continue to grow. Most kids already eat breakfast, and the under-18 population is not increasing. Ramped up adult consumption is particularly important in cold cereal, the market’s largest segment, whose sales have been declining.

Leading marketers are profiled—among them, General Mills, Kellogg, Kraft, and PepsiCo—along with specialists in healthier prepared foods such as Atkins Nutritionals, Keto Foods, and Carbolite Foods. The report also analyzes key competitive and marketing trends, advertising expenditures and positioning, and retail trends, including a final chapter that pinpoints future growth opportunities in products, packaging, marketing, and merchandising.

Report Methodology
The information in The U.S. Market for Breakfast Foods and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
The U.S. Market for Breakfast Foods and Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Breakfast Foods offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail and Internet Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the breakfast foods market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for breakfast foods, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for breakfast foods based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for breakfast foods.
• Research and development professionals stay on top of competitor initiatives and explore demand for breakfast foods.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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