Branded Packaged Produce and Salads: U.S. Market Trends

May 30, 2014
80 Pages - Pub ID: LA5192137
Abstract Table of Contents Search Inside Report Related Reports

Branded Packaged Produce and Salads: U.S. Market Trends

For the longest time a salad, whether at home or at a restaurant, meant iceberg lettuce, a few slices of cucumber, maybe some shredded carrots, onion and a couple chunks of bland tomatoes.

If a diner wanted exotic, he or she could perhaps get a Caesar salad at a fancy restaurant, upgrading to romaine lettuce.

Times have changed. Walk down the produce aisle in supermarket today and you’re greeted with an array of salad ingredient choices: wasabi arugula, cilantro, chipotle. Soba noodles and quinoa. Chia seeds and brown sugar-coated pumpkin seeds. Applewood smoked bacon and Genoa salami.

And all of this comes in a ready-to-use package.

Such unexpected ingredients featured in greens and salad mixes, salad kits, and particularly salad bowls are driving brand trial, commanding higher price points, and boosting overall sales in this market. Exotic blends, products with an international flair, and restaurant-inspired recipes are among the new products featured in Branded Packaged Produce and Salads: U.S. Market Trends.

Protein-rich foods and ingredients are driving innovation in this market, particularly with the use of poultry, smoked meats and cheeses in salad kits and bowls. Marketers know that consumers want to add more protein to their diets (a trend Packaged Facts confirmed in its proprietary consumer survey). Other factors helping the packaged produce and salad market include consumers’ interest in eating more fruits and vegetables, “clean” eating and, of course, convenience.

Packaged Facts estimates that sales of branded packaged produce through all retail channels increased by a compound annual growth rate (CAGR) of 4.7% between 2009 and 2013 to reach $5.6 billion. While the Fresh Express and Dole brands together make up about 40% of IRI-tracked sales of refrigerated fresh-cut salads, private label is a formidable presence, with store brands accounting for nearly 40%.

Packaged Facts conservatively forecasts a CAGR for this category of 4.6% through 2018, when sales are expected to approach $7 billion. Higher sales volume, higher prices, and consumer demand are key factors in this projection.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes Packaged Facts’ January/February 2014 proprietary survey. With a sample size of approximately 2,000, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.

Packaged Facts’ analysis of consumer trends also relies on cross-tabulations of data compiled by Simmons, New York, NY. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. Also featured are psychographic insights from Experian Marketing Services regarding U.S. households that are consumers of bagged/packaged salads and other types of fresh produce.

Estimates of market size and company performance are based primarily on sales data from IRI for multi- outlet (MULO), which represents sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam’s Club and BJ’s warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries; government sources, including the USDA’s Economic Research Service; data trade associations such as United Fresh Produce Association; and trade publications.

What You’ll Get in This Report

Branded Packaged Produce and Salads: U.S. Market Trends makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Branded Packaged Produce and Salads offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in branded packaged produce and salads, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected markets and trends through 2018.

This report will help:
  • Marketing managers identify market opportunities and develop targeted promotion plans for branded packaged produce/salads.
  • Research and development professionals stay on top of competitor initiatives and explore demand for branded packaged produce/salads.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy branded packaged produce/salads.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Related Reports:

Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition
Jul 30, 2015 - LA5472800 - $3,500.00

Sandwiches: Culinary Trend Tracking Series
Jul 29, 2015 - LA5442115 - $3,300.00

Sandwiches: Market Trends and Opportunities
Jun 17, 2015 - LA5586741 - $3,000.00

Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
Oct 3, 2014 - LA5239123 - $2,500.00

Natural and Organic Foods and Beverages in Canada
Sep 26, 2014 - LA5199400 - $3,000.00

Private Label Foods and Beverages in the U.S., 8th Edition
Sep 3, 2014 - LA5226056 - $3,995.00

Branded Refrigerated Meats and Meals: U.S. Market Trends
Aug 15, 2014 - LA5240738 - $3,500.00

Hispanic Food Shoppers in the U.S.
Jun 30, 2014 - LA5279402 - $3,500.00

Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series
Jun 16, 2014 - LA5227327 - $3,300.00

Cheese: Natural and Specialty Cheese in the U.S. and Global Markets, 5th Edition
Mar 31, 2014 - LA5145305 - $3,595.00

800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >

Most Popular Research
Natural and Organic Foods and Beverages in the U.S., 4th Edition
Non-GMO Foods: U.S. Market Perspective
The Kids Food and Beverage Market in the U.S., 7th Edition
Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
Trader Joe's and the Natural Food Channel
Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Home About Us My Account Personal Library Contact Us
Copyright © 2015 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
8/29/2015 - 40
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 6:30pm EST
Fridays: 5:30am - 5:30pm EST