Branded Packaged Produce and Salads: U.S. Market Trends
Wasabi arugula, cilantro, chipotle. Soba noodles and quinoa. Chia seeds and brown sugar-coated pumpkin seeds. Applewood smoked bacon and Genoa salami. Such unexpected ingredients featured in greens and salad mixes, salad kits, and particularly salad bowls are driving brand trial, commanding higher price points, and boosting overall sales in this market. Exotic blends, products with an international flair, and restaurant-inspired recipes are among the new products featured in Branded Packaged Produce and Salads: U.S. Market Trends. The most compelling development is the increasing use of protein-rich foods and ingredients — particularly poultry, smoked meats, and cheeses — in salad kits and salad bowls as marketers respond to consumers’ desire to incorporate more protein into their diets, a trend that is borne out by findings from Packaged Facts’ proprietary consumer surveys. Other evolving consumer trends are propelling this market as well: the attempt to eat more fruits and vegetables and a growing interest in fresh foods and “clean eating.” And, of course, convenience remains a key factor in the appeal of packaged produce.
Packaged Facts estimates that sales of branded packaged produce through all retail channels increased by a compound annual growth rate (CAGR) of 4.7% between 2009 and 2013 to reach $5.6 billion. While the Fresh Express and Dole brands together make up about 40% of IRI-tracked sales of refrigerated fresh-cut salads, private label is a formidable presence, with store brands accounting for nearly 40%.
Packaged Facts conservatively forecasts a CAGR for this category of 4.6% through 2018, when sales are expected to approach $7 billion. Higher sales volume, higher prices, and consumer demand are key factors in this projection.
The information contained in this report was obtained from primary and secondary research. Primary research includes Packaged Facts’ January/February 2014 proprietary survey. With a sample size of approximately 2,000, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.
Packaged Facts’ analysis of consumer trends also relies on cross-tabulations of data compiled by Simmons, New York, NY. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. Also featured are psychographic insights from Experian Marketing Services regarding U.S. households that are consumers of bagged/packaged salads and other types of fresh produce.
Estimates of market size and company performance are based primarily on sales data from IRI for multi- outlet (MULO), which represents sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam’s Club and BJ’s warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries; government sources, including the USDA’s Economic Research Service; data trade associations such as United Fresh Produce Association; and trade publications.
What You’ll Get in This Report
Branded Packaged Produce and Salads: U.S. Market Trends makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Branded Packaged Produce and Salads offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is already doing business in branded packaged produce and salads, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected markets and trends through 2018.
This report will help:
Related Reports:Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
Oct 3, 2014 - LA5239123 - $2,500.00
Natural and Organic Foods and Beverages in Canada
Sep 26, 2014 - LA5199400 - $3,000.00
Private Label Foods & Beverages in the U.S., 8th Edition
Sep 3, 2014 - LA5226056 - $3,995.00
Branded Refrigerated Meats and Meals: U.S. Market Trends
Aug 15, 2014 - LA5240738 - $3,500.00
Hispanic Food Shoppers in the U.S.
Jun 30, 2014 - LA5279402 - $3,500.00
Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series
Jun 16, 2014 - LA5227327 - $3,300.00
Cheese: Natural and Specialty Cheese in the U.S. and Global Markets, 5th Edition
Mar 31, 2014 - LA5145305 - $3,995.00
Trader Joe's and the Natural Food Channel
Feb 14, 2014 - LA5200995 - $2,250.00
Packaged Breakfast Baked Goods: U.S. Market Trends
Dec 3, 2013 - LA5158858 - $2,000.00
Packaged Breads: U.S. Market Trends
Nov 21, 2013 - LA5079918 - $3,000.00
Questions?Contact a research specialist >
Most Popular ResearchNon-GMO Foods: U.S. Market Perspective Asian and Latin: Culinary Trend Mapping Report Fresh Takes on Fruit: Culinary Trend Mapping Report Eco Eating: Culinary Trend Mapping Report The Kids Food and Beverage Market in the U.S., 7th Edition Hispanic Foods and Beverages in the U.S., 5th Edition