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Packaged Facts' report provides in-depth analysis of co-branding, the credit card industry's most important trend of the last decade. Synthesizing analysis from many sources, the report offers well-founded insight into virtually all aspects of co-branding. The report estimates the total value of co-branded cards in circulation, discusses new product and marketing trends, and projects the future of co-branded card industry growth. The report also provides competitive analysis of the leading co-branded card issuers, as well as analysis of co-branded programs that fizzled or failed.
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