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Over the last two years, the market for co-branded and affinity cards has been reinvigorated. Leading bank card issuers have struck major deals, many partners are changing issuers, and new cobranded card programs have been introduced, with more on the way. Cobranding and affinity strategies have also moved from the credit to the debit realm. In addition, consumers and merchants alike are adapting to new electronic payment technologies, creating additional opportunities for increasing customer retention via cobranded card strategies.
Relying heavily on detailed interviews with industry sources, The U.S. Market for Co-branded and Affinity Credit Cards contains a wealth of tables, charts, information, and concise and pointed analysis that provides well-founded insight into virtually all aspects of co-branding. The report scrutinizes the co-branding strategies of Visa, MasterCard, Discover, and American Express, provides a competitive analysis of the major cobranded card issuers, and tracks the major developments faced by the cobranded card market. In doing so, the report assesses such factors as consumer credit and debt trends, bank card profitability trends, customer retention and growth trends, rewards and benefits trends, consumer usage trends, and market sector (such as hotel, airline, retail, restaurant, petroleum, and supermarket) trends. The report also estimates the total value of co-branded cards in circulation and projects the future of co-branded card industry growth.
The report looks at every segment of the co-branded and affinity credit card market, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on the use of co-branded and affinity credit cards. It provides up-to-date competitive profiles of marketers of co-branded and affinity credit cards and discusses the influence of demographic trends as a driver of usage.
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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