Co-Branded and Affinity Credit Cards in the U.S., 4th Edition

Jul 12, 2013
163 Pages - Pub ID: LA4932954
Abstract Table of Contents Related Reports
Special offer: now 10% original price of $4,500
Packaged Facts consumer survey results show that the percentage of consumers using co-branded/affinity credit cards has fallen from 55% to 43% from 2009 to 2013. But while hundreds of smaller and less profitable co-brand programs have been eliminated, more than 120 significant co-brand credit card partnerships remain. In the U.S., they now compete against formidable own-branded credit card platforms catering to a wider audience, as well as a resurgent private label card segment. Targeting the affluent is now the name of the game, but the supply of U.S. affluent households is not limitless, and opportunities exist to target an increasingly healthy middle class, experimenting further with rewards incentives and soft card benefits.

To help industry participants navigate the evolving market for co-branded/affinity cards, Co-Branded and Affinity Credit Cards in the U.S. analyzes co-branded/affinity credit card program features and benefits and retail card strategies and growth trends among bank and non-bank issuers. Coverage of trends and opportunities includes:
  • Assessment of the leading co-branded credit cards from card partners--Ritz Carlton, Hilton, Wyndham, Best Western, Carlson, Norwegian Cruise Line, Princess Cruises, Sony, Best Buy, BJ's Wholesale Club, Costco, Dillard’s, Walmart, Macy’s and Amazon--to gauge differentiation and related features and benefits among co-branded hotel, cruise, and retail credit cards.
  • Trending of branded credit card and co-branded credit card usage over time by card association and demographic, and current co-brand/affinity card usage by 11 card types.
  • Via proprietary consumer research, analysis of the degree of importance co-branded credit card users give to features and benefits when signing up for a co-branded credit card. The section assesses the importance cardholders assign to card features & benefits by grouping responses into seven categories: interest rate, spend limits & fees; rewards; discounts; special perks; travel benefits; and protection/management.
  • Market sizing for U.S. general purpose credit cards and co-branded credit cards, as well as a market driver analysis including credit loan volume, delinquency, loans outstanding trending.
  • Market sizing and segmentation by issuer and network/association, by number of partnerships.
  • Trends & opportunities in the co-brand and affinity credit card space, including affluent consumers, the middle class, private label conversion, rewards trends, reaching younger consumers, and cross selling.
  • The co-branding strategies of American Express, MasterCard and Visa, as well as the co-brand/affinity card strategies of Bank of America, Barclays, Capital One, Citibank, GE Capital Retail Bank, JPMorgan Chase and U.S. Bank.

Related Reports:

Prepaid and Gift Cards in Canada
Jul 29, 2014 - LA5226184 - $4,500.00

Prepaid and Gift Cards in the U.S., 4th Edition
Jul 3, 2014 - LA5218504 - $4,500.00

Commercial Payment Cards: U.S. and Global Market Trends, 8th Edition
Mar 18, 2014 - LA5168245 - $4,500.00

The African-American Consumer Market, 9th Edition
Dec 27, 2013 - LA5062152 - $3,995.00

Private Label Credit Cards in the U.S., 8th Edition
May 31, 2013 - LA4932843 - $4,050.00

Mobile and Alternative Payments in Mexico
Apr 30, 2013 - LA4963976 - $3,825.00

Financial Services for Small Businesses in the U.S., 2nd Edition
Mar 8, 2013 - LA4870357 - $3,595.00

The Credit Card Market in China: Opportunities for Foreign Firms
Jan 1, 2013 - LA4863414 - $2,500.00

Consumer Payments in the U.S.: The Latino Market
Aug 27, 2012 - LA4868646 - $2,390.00

Prepaid and Gift Cards in the U.S., 3rd Edition
Jun 22, 2012 - LA6501320 - $3,435.00

800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >

Most Popular Research
Private Label Credit Cards in the U.S., 8th Edition
Co-Branded and Affinity Credit Cards in the U.S., 4th Edition
Commercial Payment Cards: U.S. and Global Market Trends, 8th Edition
Americans in 2020
Mobile and Alternative Payments in Mexico
Unbanked and Underbanked Consumers in the U.S., 3rd Edition
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Home About Us My Account Personal Library Contact Us
Copyright © 2014 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
12/19/2014 - 40
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 6:30pm EST
Fridays: 5:30am - 5:30pm EST