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Consumer demand for premium, natural/organic, and health-related pet products, the high degree of interest in pet care services, sales growth in non-traditional retail channels, and an influx of new competitors including powerful human brands are driving marketers of pet products and services to bolster existing brands and create new ones. The much-touted strong growth prospects of this market have attracted the attention of a broad range of company types, from innovative pet specialty start-ups determined to make their mark with new-generation products and brands (e.g., Greenies, Bamboo), to marketers of well-known human brands seeking to parlay their clout into suitable pet categories (e.g., 3M, Disney). Upping the competitive ante even further is the determination of many retailers to develop and compete upon compelling store brands, making it all the more important for manufacturers to keep their brands at the leading edge of product innovation and quality. Some of the most familiar brands in the U.S. pet market are, in fact, not those of marketers, but of PetSmart, Petco, and etailer PetMed Express, which together spent over $235 million on national consumer advertising in 2005, and whose private-label programs continue to expand. Brand Building in the U.S. Market for Pet Products and Services, a groundbreaking Packaged Facts pet trends report, examines branding strategies in the following areas—manufacturer brands, private-label brands, and licensed/human brands—and identifies the pet market labels most (or least) important to U.S. consumers, as well as those brands currently increasing their household penetration rates. It provides case histories of successful marketing initiatives, charts the most powerful and innovative brands, and predicts which brands will thrive and expand across category lines in the years to come.
Packaged Facts’ Pet Products and Services Collection
Report Methodology Information on new product introductions is derived from reports in the trade press and online, as well as detailed Productscan data from Datamonitor. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) spring 2006 consumer survey, which is based on approximately 28,000 respondents
What You’ll Get in this Report Related Reports: U.S. Pet Market Outlook 2012-2013Apr 1, 2012 - LA6501263 - $3,500.00 Pet Product Retail Channel and Consumer Shopping Trends in the U.S. Feb 1, 2012 - LA6084729 - $3,500.00 U.S. Pet Market Outlook 2011-2012 Apr 1, 2011 - LA6044254 - $3,300.00 Pet Food in the U.S., 9th Edition Mar 1, 2011 - LA2763920 - $4,250.00 Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition Jul 1, 2010 - LA2161071 - $3,150.00 U.S. Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending Mar 1, 2010 - LA2553713 - $2,655.00 Pet Supplies and Pet Care Products: Global Market Overview 2010 Feb 1, 2010 - LA2554638 - $1,075.00 Pet Supplies and Pet Care Products: The U.S. Market and a Global Perspective Feb 1, 2010 - LA2555064 - $4,365.00 Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health and Pampering: The New Value Equation Feb 1, 2010 - LA1873710 - $3,595.00 Senior, Weight Management and Special Needs Pet Products in the U.S. Oct 1, 2009 - LA1655770 - $2,640.00 |
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