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The absolutely outstanding growth of the $4 billion bottled water market continues to astound. In a slow-growth economy mired in deflationary expectations, it is astonishing to see a well-established market skyrocketing upward at 15%-20% annual rates. Yet such is bottled water, the brightest star in the beverage universe. This all-new Packaged Facts study on bottled water - completely revised, reorganized, and updated - focuses exclusively on the retail market. It comprehensively analyzes the reasons behind bottled water's phenomenal rise to dollar and consumption levels previously undreamed of; thoroughly examines the intensifying consolidation clash occurring among global beverage rivals Coca-Cola/Danone (Dasani, Evian), Pepsico/Quaker (Aquafina, Propel), and Nestle/Perrier's family of regional brands; and insightfully assesses the incredible future promise and potentially perilous pitfalls inherent in continued bottled water ascendancy. Featured in this study are numerous tables and graphs devoted to market growth patterns and marketer/brand shares, a detailed listing of new products (enhanced waters and other unique niches), profiles of bottled water consumers, and in-depth discussions of regulation, factors in future growth, competitive dynamics, and retailer attitudes toward bottled water - a true growth market for the 21st century.

Report Methodology
The information in The U.S. Market for Bottled and Enhanced Water is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the bottled water market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

What You’ll Get in this Report
The U.S. Market for Bottled and Enhanced Water is a brand-new report that offers a unique perspective on the changing market for bottled spring and fortified waters. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Bottled and Enhanced Water offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the bottled water market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for bottled and enhanced waters, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for bottled water based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for bottled and enhanced water.
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the retail bottled water arena.
• Advertising agencies working with clients in the beverage industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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