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Compiled From: "The Market for Boomers Turning 50"
Abstract from full report:

Baby boomers will enjoy longer, more productive lives than any previous generation in American history. Packaged Facts' new report on boomers at 50 provides in-depth analysis of boomers who are 50-plus, including: demographics of the market; estimate of the market's size and projections for growth; consumer expenditures by category, shopping patterns, and retail preferences; media consumption; the fundamentals of marketing to maturing boomers; and examples of campaigns and strategies that effectively target today's maturing boomers.

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