The bath and shower market is struggling to define itself. The market has witnessed tough times the past several years, declining almost 12% from 2000 to 2004. Other segments in the health and beauty realm, notably the skin care market, are stealing consumer attention with multi-benefit and multi-functional products. Add to that the near total saturation of the bar soap category and there is almost no room for innovation and value gains. While Packaged Facts estimates an upturn in 2005, any long-term growth will be hard won. Marketers may do well to take a cue from skin care and leverage higher-end emotional and multi-functional benefits into future product innovations and branding.

This Packaged Facts report examines the retail market for bath and shower care products, covering mass and specialty products, marketers, and outlets, and encompassing four categories: Bar Soap, Body Washes, Bath Additives and Bath Scrubbers. Featuring extensive sales and consumer data, the report focuses on how market-defining trends, such as the development of the men’s grooming sector, which may help grow the market.

Report Methodology
The information in The U.S. Market for Bath and Shower Products is based on both primary and secondary research. Primary research involved an examination of the retail milieu, discussions with marketing, public relations and industry analysts within the bath and shower products market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures primarily from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for 2005. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor.

The report looks at key segments of the bath and shower products category, examining trends for growth and projecting sales of products through 2010. It analyzes consumer demographics and their current and projected impact on sales of bath and shower products. It provides up-to-date competitive profiles of marketers of bath and shower products and brands and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the bath and shower products industry.

What You’ll Get in this Report
The U.S. Market for Bath and Shower Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Bath and Shower Products offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the bath and shower market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for bath and shower products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the bath and shower products consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for bath and shower products.
• Research and development professionals stay on top of competitor initiatives and explore demand for bath and shower products.
• Advertising agencies working with clients in the bath and shower products industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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