Now 25% off the original sale price of $2,750.
This study covers the more than $1 billion bath and shower care products market, which encompasses body washes, bath additives, after-bath products and specialty bar soaps. Total sales data and forecasts for the years 1995-2004 are provided. An extensive discussion of marketing strategies, new product trends, advertising and promotion reveals the tactics that marketers are employing to increase their share of a highly competitive U.S. market. The report also traces household and consumer demographics and how they influence the industry.

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