Special Offer: Now 50% off original sale price of $2750
This study covers the more than $1 billion bath and shower care products market, which encompasses body washes, bath additives, after-bath products and specialty bar soaps. Total sales data and forecasts for the years 1995-2004 are provided. An extensive discussion of marketing strategies, new product trends, advertising and promotion reveals the tactics that marketers are employing to increase their share of a highly competitive U.S. market. The report also traces household and consumer demographics and how they influence the industry.

Additional Information

Scope and Methodology

Market Parameters

This report focuses on retail sales of four categories of products designed spe-cifically for the bath and shower care market: 1) body washes (also known as shower and bath gels), 2) bath additives, 3) after-bath products, and 4) specialty bar soaps. This report covers sales through mass-market, alternative, and prestige channels. Mass-market or broad-distribution products are sold through discount stores, super-markets, drugstores, and other mass-merchandise outlets. Alternative distribution products are sold by specialty retailers, salons, health food stores, and such direct-marketing methods as door-to-door, catalog, and Internet sales. Prestige or limited-distribution products are higher-priced items sold mainly in department and specialty stores.

Not covered by this report are baby products; bar and liquid soaps not de-signed specifically for bath and shower use; or peripheral items such as moisturizers, powders, or fragrances, unless they form part of a bath care line. In addition, bath accessories such as loofahs, buffers, body sponges, and back brushes are ex-cluded.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade and business sources, including company literature and corporate annual reports. Packaged Facts has based it mass-market sales estimates on Informa-tion Resources, Inc. (IRI) tracking of mass-merchandiser, supermarket, and drugstore sales. Figures provided on national consumer advertising expenditures are based on Competitive Media Reporting (CMR) data. The analysis of consumer demographics primarily derives from Simmons Market Research Bureau data for fall 1999.

Categories Covered:

• Body Washes (Shower and Bath Gels)
• Bath Additives
• After-bath Products
• Specialty Bar Soaps

Issues Addressed:

• Current and Projected Market Growth
• Factors Affecting Market Growth
• Product Formulation by Type
• Combination Products
• New Products and Trends
• Rise of Aromatherapy and Natural Products
• Online Marketing Trends
• Brand-based Websites
• FDA Classifications
• Consumer Profiles
• Distribution Patterns
• Leading Companies by Mass, Alternative and Prestige Markets

Tables & Graphs:

• Estimated Sales, 1995-2004
• Share of Market by Top Brands
• Sales by Product Type, Outlet Type
• Overview of Marketers and Major Brands
• Products by Category
• New Product Introductions and Line Extensions
• Demographic Information
• Use of Liquid Soap/Body Wash by Region

Competitive Profiles:

• Alberto-Culver
• Avon Products
• Belae Brands
• The Body Shop
• Colgate-Palmolive
• Cosmair
• Del Labs
• The Dial Corp.
• Estee Lauder Gillette
• Johnson & Johnson
• Kao Corp.
• The Limited (Bath and Body Works)
• Minnetonka Brands
• Procter & Gamble
• Reckitt Benckiser
• Unilever

Competitive Briefs:

• Aubrey Organics Beiersdorf
• Bonne Bell Bristol-Meyers Squibb
• Burt’s Bees Caswell-Massey
• Crabtree & Evelyn The Delhar Group
• Fruit of the Earth Garden Botanika
• Henkel IBN International
• J.B. Williams Kiss My Face Corp.
• Lander Mary Kay
• Northern Labs Parfums de Coeur
• Playtex RC International
• Renaissance Cosmetics Revlon
• Schroeder & Tremayne Scott’s Liquid Gold
• Solar Cosmetic Labs TerraNova

Hours of Research: 650

Related Reports:

Natural and Organic Personal Care Products in the U.S., 5th Edition
Dec 1, 2011 - LA6168595 - $3,750.00

The Latino Health and Beauty Care Shopper
Oct 1, 2011 - LA6497880 - $3,500.00

Ethnic Health and Beauty Care Products in the U.S., 7th Edition
Mar 1, 2010 - LA2467564 - $3,595.00

Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition
Nov 1, 2008 - LA1474402 - $2,640.00

The U.S. Cosmeceuticals Market
Jun 1, 2008 - LA1658180 - $2,640.00

Antioxidants in Food & Beverages, Supplements, Cosmetics and Toiletries
Jun 1, 2007 - LA1377527 - $1,995.00

Cosmeceutical and Anti-Aging Products in the U.S.
May 1, 2006 - LA1194585 - $2,400.00

Market Trends: Sun Care and Lip Care Products
Sep 1, 2005 - LA1097889 - $1,495.00

Market Trends: The U.S. Cosmeceuticals and Anti-Aging Products Market
Jan 1, 2005 - LA1037623 - $1,875.00

The U.S. Market for Natural Personal Care Products: Beauty and Grooming for a New Age
Aug 1, 2003 - LA867421 - $2,250.00