Now 25% off the original sale price of $2,750.
Packaged Facts brings its expertise in personal care to bear on this $1-billion market, which includes body washes, bath additives (bubble baths, bath soaks, bath oils, and bath beads), specialty soaps and after-bath products. Covered for each of these product categories are market size and growth (1994-2002), market composition by product type and distribution outlet, the competitive situation, new product trends, advertising and promotion, distribution and retail-level activity, and consumer demographics and product preferences.

Additional Information

Scope and Methodology

Products Covered

This report focuses on retail sales of four categories of products designed specifically for the U.S. bath and shower care market: 1) body washes; 2) bath additives; 3) after-bath products; and 4) specialty soaps. It does not cover such peripheral items as moisturizers or powders unless they are marketed specifically for bath and shower use. Nor are fragrances covered—unless they are part of a bath care line. Fragrance lines that happen to include one or more bath products also fall outside the parameters of this report, as do fragrance lines that have expanded into bath or shower products. In addition, bath accessories such as loofahs, buffers, body sponges, and back brushes are excluded, as are bar and liquid soaps not designed specifically for bath and shower use.

Report Methodology

The information contained in this report is based on primary and secondary research. Primary research entailed on-site examination of bath and shower care products in retail stores and consultations with industry executives. Secondary research involved canvassing information and articles appearing in financial, marketing, and trade publications, company literature, and independent financial reports. Statistics on market revenues, revenue growth rates, marketer share, and share by retail sector are based on a careful evaluation of all available information on market sales and trends. In particular, statistics on market size and share are based mainly on data supplied to Packaged Facts on an exclusive basis by Information Resources, Inc.; these data have been confirmed and supplemented with estimates and extrapolations from published trade reports and interviews with industry executives. Figures provided on national consumer advertising expenditures by individual marketers are based on Competitive Media Reporting (CMR) data as reported in the trade press. The analysis of consumer demographics and product ownership is based on Simmons Market Research Bureau data for spring 1998.

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