The U.S. Market for Babycare Supplies: Diapers, Wipes, Bodycare, Feeding and Pacifiers/Teethers

Aug 1, 2005
190 Pages - Pub ID: LA1098297
Attention: There is an updated edition available for this report.
Abstract Table of Contents Search Inside Report Buy By the Section Related Reports
Special Offer. Now 25% off the original price of $3000.
More babies, more disposable diaper dollars, right? No -- at least not always... The $6.1 billion babycare supplies market is essentially mature, forcing companies to heavily discount to steal brand share, at the same time that they must spend to develop innovative new products and mass-advertise them. Yet some marketers are mining opportunities in product extensions (for example, extending a diaper brand into baby toiletries), or in natural/organic formulations, in baby suncare, etc.

This latest edition of The U.S. Market for Babycare Supplies: Diapers, Wipes, Bodycare, Feeding and Pacifiers/Teethers can be your guide to survival in this difficult, but potentially lucrative business. Historical and projected sales, marketer/brand shares, Simmons demographic data, and Packaged Facts’ famous in-depth analysis -- all these reveal the innermost workings of five babycare categories: Disposable Diapers, Wipes/Moist Towelettes, Baby Bodycare, Feeding Accessories, and Pacifiers/Teethers. The competitive strategies of Kimberly-Clark, Procter & Gamble, Johnson & Johnson, Seventh Generation, and others are also discussed.

Report Methodology
The information in The U.S. Market for Babycare Supplies: Diapers, Wipes, Bodycare, Feeding and Pacifiers/Teethers is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the baby care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
The U.S. Market for Babycare Supplies makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Babycare Supplies offers. The report addresses the following segments:

  • The Market(including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail and Internet Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the baby care industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for babycare products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for babycare products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for babycare products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for babycare products.
  • Advertising agencies working with clients in the baby care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Related Reports:

Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition
Apr 1, 2011 - LA2848320 - $3,300.00

Packaged Facts Infant, Toddler and Preschool Research Bundle
Mar 1, 2011 - LA6185388 - $8,000.00

Infant, Toddler and Preschool Furnishings, Toys and Accessories in the U.S., 4th Edition
Nov 1, 2010 - LA2707953 - $2,970.00

Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories, 5th Edition
Jul 1, 2010 - LA2604910 - $2,970.00

Market Trend: Licensed Kids' Personal Care Products Market
Aug 1, 2008 - LA1812797 - $2,250.00

U.S. Market for Infant, Toddler and Preschooler Furnishings and Accessories
Jun 1, 2008 - LA1676512 - $2,640.00

Caring for Baby: The U.S. Market for Diapers, Bottles, Wipes and More, 3rd Edition
Mar 1, 2008 - LA1601059 - $3,300.00

Teen and Tween Grooming Products: The U.S. Market
Dec 1, 2007 - LA1535802 - $4,000.00

The U.S. Market for Infant, Toddler and Preschool Home Furnishings and Accessories
Feb 1, 2006 - LA1173381 - $2,400.00

The U.S. Market for Infant, Toddler and Preschool Clothing
Oct 1, 2005 - LA1098298 - $2,250.00

800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >

Most Popular Research
White Paper: Consumer Insights and Trends: Packaged Facts Forecasts the Product and Social Trends That Will Make Their Mark in 2011
U.S. Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending
Ethnic Health and Beauty Care Products in the U.S., 7th Edition
U.S. Pet Market Outlook 2011-2012
Infant, Toddler and Preschool Furnishings, Toys and Accessories in the U.S., 4th Edition
Pet Product Retail Channel and Consumer Shopping Trends in the U.S.
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Copyright © 2012 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
2/12/2012 - 41
SSL
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 7:00pm EST
Fridays: 5:30am - 6:00pm EST