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More babies, more disposable diaper dollars, right? No -- at least not always... The $6.1 billion babycare supplies market is essentially mature, forcing companies to heavily discount to steal brand share, at the same time that they must spend to develop innovative new products and mass-advertise them. Yet some marketers are mining opportunities in product extensions (for example, extending a diaper brand into baby toiletries), or in natural/organic formulations, in baby suncare, etc.

This latest edition of The U.S. Market for Babycare Supplies: Diapers, Wipes, Bodycare, Feeding and Pacifiers/Teethers can be your guide to survival in this difficult, but potentially lucrative business. Historical and projected sales, marketer/brand shares, Simmons demographic data, and Packaged Facts’ famous in-depth analysis -- all these reveal the innermost workings of five babycare categories: Disposable Diapers, Wipes/Moist Towelettes, Baby Bodycare, Feeding Accessories, and Pacifiers/Teethers. The competitive strategies of Kimberly-Clark, Procter & Gamble, Johnson & Johnson, Seventh Generation, and others are also discussed.

Report Methodology
The information in The U.S. Market for Babycare Supplies: Diapers, Wipes, Bodycare, Feeding and Pacifiers/Teethers is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the baby care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
The U.S. Market for Babycare Supplies makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Babycare Supplies offers. The report addresses the following segments:

• The Market(including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail and Internet Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the baby care industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for babycare products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for babycare products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for babycare products.
• Research and development professionals stay on top of competitor initiatives and explore demand for babycare products.
• Advertising agencies working with clients in the baby care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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